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What is the purpose of your site ? Promotion ? Marketing ?Information?
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Who are the target audience? The desired audience will have a great impact on how the page is created . |
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Exactly what product or service you are going to provide? |
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What three words describe your company’s image? |
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Who are your competitors and what are they up to?
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What resources (real and human) do you need for the web endeavor and what do you have? |
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What types of content or technology are available within your budget?
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How will the web endeavor further the company goals and reach its customer base or audience?
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What marketing tools do you now utilize?? And how will .those translate to the Internet??
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What customer service or technical support functions can you transfer to the Internet??
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How will you recognize and measure success?
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If there's already a comprehensive site on the same topic already online, can you match it? Or better it?
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