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Getting Listed In Search Engines
What is the use of a website if no one knows about it soecially if it was a business site !!
Getting listed in search engine is one of the most important ways to promote your site , having someone to help you with your site promotion professionally is not a bad idea but even if you did, you need to know the basics of site promotion and search engines pages optimization.
Selecting the right keyword phrases for each page of your web site is the first step towards ranking high in the Search Engines. However, it is only the first step.
Promoting your site starts with the your web designer, your site should be designer and promoting and marketing in mind every page should be designed in a ( search-engine friendly ) way , that means using keywords appropriatly and at the same time avoinding some design techniques that may confuse the search engine like freames for example .
There are five main areas in every web page that needs to be prepared and customized to your promotion plan and your business needs. Please read them carefully
Keywords
When a user wants to look for something on the web he or she uses any of the most popular search engines and types a keyword and hit search and results will display in hundreds and thousands.
To prepare your site keywords all you need to do is think of all the words that a user might type into the search engine to look for a site like yours.
Keywords goes in the <Head > under <Meta Keywords> tag , some search engine but not all use these tags to determine your ranking .Most experts beleive that search engine index a certain number of the keywords listed in those tags so there is no use to stack them with a huge list of keywords .
Think of the most importnat keywords to best describe your site.
For example web design site would use : Web Design - Graphic - Creative- html - java scripts - cgi - php form etc...
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Title
The title is in the <Head> of your html page also it is displayed as the first line in the heading when your site is displayed in search results.
the title of your page is displayed also on the top bar of the browser .
If someone bookmarked your site it's the title what displays in his bookmark book.
Some search engines assign great attention to the words in the title , it should begin with the name of your website and a brief description
For example a web design site would have :- Website Name -, Creative Graphics and Web Design.
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Description
The description is also in the <head> of your html page in the <Meta Description> tag .
The description is a longer setence that should describe your site using some of the keywords of the list you came up with, it should be brief and no more that 25 words , use the keywords that best describe your site in the decription .
when some one find your site in the search engine the description will come up right under the title.
For example a web design site description would be : -Web Site name- is a creative web design for businese based in california , it specialize in building usable websites ,graphic design, html ,scripring ,cgi and more.
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Keywords in Copy ( Body Text)
The most importnat place to include keywords is in the copy or body text of your website pages.
Write your copy as your would normally but make sure to include your most important keywords once or twice each in the text.
Using some of the keywords in the heading and subheading toward the top of the pages is much
advisable .
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Image Alt Tags
An image Alt tag follows your graphic name or URL in your HTML code. These words usually will be displayed in place of your graphics through an older browser or when your visitors have their graphics turned off.
To fully optimize your graphics, insert your keyword phrases within the Alt tags of your graphics. At a bare minimum, make sure you use enough images to display all of your keyword phrases.
Remember...your primary keyword phrase should always come first.
Example for a Barber Shop site, name your images as follows (Notice the images are named using the three primary keyword phrases):
Haircut_styles_tips.jpg
Body_beauty_supplies.jpg
Example:
<IMG SRC="WIDTH="80" HEIGHT="105" Haircut_styles_tips.jpg ALT="Hair cut styles tips">
<IMG SRC="WIDTH="80" HEIGHT="105" Body_beauty_supplies.jpg
ALT="Body Beauty Supplies ">
Auto submitters:
Auto submitters are basic free services that will automaticly submit your information to several search engines at a time. Instead of submitting the same information so many times.
some of those auto submitters are : submitit.com - addit.com - selfpromotion.com
The majority of websurfers find sites using the most popular search engines suc as yahoo, excite, altavista, Infoseek , and lycos. most of those search engines have a link on their homepage for your to be able to sbmit your site.
Promoting your site is an endless task and you may feel that you are spending a lot of hours in front of the computer that is why it's better to assign this mission to a proffesional submitter , he or she will be experienced and it will be their job.
Always remember that even if you succeed in getting your site to the type ten in the serch results , It is the quality of a product or services what make your business a success.
If you have any specific questions about our web site design tips,
or if you would like permission to republish this design tip on your web site or newsletter,
please use our contact form or email us at webmaster@nadweb.net.
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